At Aeonian Media Services, all our efforts are aimed at providing customized output. Each and every request is scoped with considerable care to ensure we leave no stone unturned in our endeavour to tailor our reports to meet your exacting needs.
Media Monitoring
Our media monitoring reports are compiled from scanning a variety of publications – newspapers, financial/ business publications, consumer magazines and specialist industry/ trade publications. You can request monitoring of all leading sources or look at a selective list of sources that are critical for your industry sector.
Your need may involve looking at global coverage or zooming in to specific countries according to your needs. You could ask us to look only at coverage in English or include as many languages as you may need in order to make sure you get all coverage.
Your reports will be delivered to you at any time of the day, be it day-break, mid-morning, noon, late-afternoon, evening or end of day. Depending on the situation, our teams will switch the frequency of delivery from a single to multiple reports a day or real-time alerting as per the situation and need.
Furthermore, your need for monitoring could be regular or on an ad hoc basis.
Need additional information, please write to us – info@aeonianmediaservices.com
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Media Measurement/Analysis
We are firm believers that the art of story-telling can never die!
We are driven with a passion, provoked by curiosity and fueled by creativity when we approach a project that requires us to analyze your media coverage.
You could ask us to look at coverage aggregated over a month, a quarter, half-year or an entire year and present you with an analysis on predetermined metrics. You could also request for a look back to benchmark your coverage along with competition or to study trends over a period of time.
Our dashboards will provide you with the simple metrics that enable you know where you stand:
Volume: This is not just numbers of mentions or hits but a breakdown to qualitatively inform you if you have a presence in the media that actually matters.
Share-of-Voice: This is not just a count of the number of mentions that you have got as against your competitors. What really matters is the quality of mentions and if they are in those sources that matter the most.
Sentiment: As against automated output our analysts check the content along predetermined parameters to ensure the scores are accurate and you can be sure of what you have got.
Reach: Whether it is print circulation or online impressions you need to count all of it to know whether you have really made an impact.
You may want to deep-dive in to the coverage and look at a host of other metrics that will make the analysis more meaningful and actionable.
As mentioned before, we will tell you the entire story with the kind of insights you look for.
Should you feel the need to discuss further, please write to us - info@aeonianmediaservices.com
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